In crisis? Call or text 988  ·  Available 24/7
Pretty Brandao
How it started

It started with an accident.

Not a choice. Not a party. An injury, a doctor, and a prescription — back when the opioid crisis was in full swing and pills like oxycodone were handed out like they were nothing.

I did what I was told. I took the medication. And somewhere in there, the medication started taking me.

What began as a prescription became a dependency. The dependency became something I couldn’t control. And eventually it became fentanyl — the most dangerous drug I have ever known, the one that has taken more people I love than I can count.

For more than ten years, my whole life ran on one thing: not being sick.

I don’t say that for sympathy. I say it because if you’re reading this and you’re in it — or you love someone who is — I want you to know I’m not speaking from a textbook. I’m speaking from inside of it.

What it cost

Addiction doesn’t take everything at once.

It takes it quietly. One piece at a time. Until you look up one day and there’s nothing left.

It took my marriage. It took my stability. It took my sense of who I even was.

There was a stretch where I couldn’t go a few hours without using — where every decision, every relationship, every hour of the day bent around the drug. I was losing everything, and I still couldn’t stop.

That’s the part people who haven’t lived it don’t understand. It’s not that you don’t want to stop. It’s that wanting to isn’t enough.

Rock bottom isn’t a place. It’s the moment you decide.

I came closer to not making it than I like to think about. And then there was a moment — quiet, not dramatic — where I understood it plainly: I was either going to stay there and lose the last of myself, or I was going to change everything.

I decided to change everything.

Rebuilding

Getting clean was step one. Building a life was the real work.

Recovery wasn’t a finish line. It was the starting line.

I had to rebuild structure. Routine. Trust. A reason to get up in the morning. The version of myself I had lost somewhere along the way. It was slow. It was honest. And it worked.

Years into recovery, I started doing the thing I never planned for: helping other people get out. Conversations turned into something real. Today — more than five years sober — that work has grown into sober living homes, a detox, and mentorship for individuals and families, including public figures who needed someone they could trust completely.

I went from someone addiction nearly killed to someone people call when they’re trying to survive it.

Why I do this

Somewhere along the way, this stopped being my story alone.

I’ve sat down with Soft White Underbelly and told the truth on camera. I’ve spoken on Cape Verdean national television to a community the opioid crisis is quietly tearing through. I’ve become a voice for recovery — not because I wanted attention, but because silence is part of what keeps people sick.

I’m Cape Verdean American. I’m based in Los Angeles. And I do this work for one reason: I know exactly what it feels like to believe there is no way out — and I know there is.

If that’s where you are right now, I’m not going to lecture you. I’m not going to judge you. I’m going to tell you the truth, and help you take the first step.

The journey

How it actually happened.

The Descent

An accident. A prescription.

  • An injury, then prescribed opioids
  • Prescriptions turned into dependency
  • Dependency turned into fentanyl
  • More than ten years lost to it

Rock Bottom

Marriage gone. Nearly my life.

  • Lost my marriage and my stability
  • Lost my sense of who I was
  • The quiet moment the decision happens

Rebuilding

From nothing, step by step.

  • Rebuilt structure, routine, trust
  • Opened sober living homes and a detox
  • Started mentoring others out

Purpose

A voice for recovery.

  • 5+ years sober and still growing
  • Mentoring individuals and families
  • 50K+ people following the journey
My approach

“I meet you where you are. I don’t lecture, I don’t judge — I tell you the truth, and I help you take the next step.”

Pretty Brandao

Pretty Brandao with his uncle Bishop Angel Barbosa
Family

The man who helped raise me

Long before Life Is Pretty — long before any of it — my uncle Bishop Angel Barbosa taught me respect, dignity, and how to carry myself as a man.

Addiction took a lot from me. It never took the values he gave me. When I had nothing else left to build on, I built on those.

Get to know me

A day in the life.

A look at what my days actually look like now — the work, the routine, the why.

Carrying the message

Telling the truth in rooms it doesn’t usually reach.

Galas, recovery summits, community events — audiences of 200+. I speak the same way I mentor: honest, direct, no script, no corporate spin.

Pretty Brandao speaking on stage
Honoree & Speaker Recognition for the recovery work.
Wide shot of Pretty Brandao addressing an event audience
Recovery Summit The conversation, where it doesn’t usually go.
Portrait of Pretty Brandao on stage with microphone
On the Mic Honest, direct, never sugar-coated.
Pretty Brandao close-up speaking
Up Close Eye contact with every person in the room.
Pretty Brandao at a speaking event
The Honor of Speaking Recognition for the recovery work.
Pretty Brandao keynote
Community First Going where the community needs me.

Booking me for a panel, podcast, or speaking event?

Inquire about speaking →
Along the way

People I’ve crossed paths with.

Recovery work has taken me into rooms I never imagined — and put me beside people who use their platforms to keep these conversations alive.

Pretty Brandao with Brandon T. Jackson at the Chest Out premiere
Brandon T. Jackson Actor & comedian (Tropic Thunder, Percy Jackson, Big Mommas). I’m his life mentor. Pictured at the premiere of his comedy special Chest Out.
Pretty Brandao with Brandon T. Jackson at dinner
Brandon T. Jackson — Behind the scenes Off-camera, over dinner. The real work happens away from the stage.
Pretty Brandao with Jon Voight
Jon Voight Jon Voight joined Pretty for a telehealth conversation about addiction awareness and recovery. Real stories. Real conversations. Real change.
Pretty Brandao with the President of Cape Verde
José Maria Neves President of Cape Verde — meeting back home to speak on recovery, the opioid crisis, and the diaspora.
Pretty Brandao with author Wednesday Martin
Wednesday Martin #1 New York Times bestselling author (Primates of Park Avenue, Untrue). Cultural critic & social researcher.
Pretty Brandao at the Nipsey Hussle memorial mural in Los Angeles
Blacc Sam & The Marathon Memorial With Blacc Sam — Nipsey Hussle’s brother — and Brandon T. Jackson at the Marathon Clothing mural in LA. Honoring a legacy that still moves people forward.
Pretty Brandao with Cape Verdean singer Mayra Andrade
Mayra Andrade Cape Verdean singer & international music icon. A legend of the islands — representing home wherever she goes.
Pretty Brandao with Charlamagne tha God
Charlamagne tha God Co-host of The Breakfast Club, #1 NYT bestselling author, and one of the loudest mental-health advocates in hip-hop.
Pretty Brandao with T.I.
T.I. (Tip Harris) Atlanta rap legend, “King of the South,” Grand Hustle founder, actor (ATL, Marvel’s Ant-Man).
Pretty Brandao with Ga DaLomba in Cape Verde
Ga DaLomba Founder of the Garah Foundation in Cape Verde — redirecting youth, breaking cycles, and giving the next generation a real shot at a different future.
Pretty Brandao with Frank Pinello at Best Pizza in Brooklyn
Frank Pinello Owner of Best Pizza in Williamsburg, Brooklyn. Host of Vice’s The Pizza Show. A NYC food-scene staple.

If you’re ready, let’s figure out the next move together.

You don’t have to navigate addiction alone. Whether you want a mentor or just need help getting into treatment — start here.